Social media
Managing the company’s channels on Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- TikTok
- +2 more
Vinny Rappoccio
Marketing Coordinator at Sign Pro Inc. · SK Light Modified Driver.
At a glance
Name
Vincent “Vinny” Rappoccio
Based in
Connecticut
Role
Marketing Coordinator
Company
Sign Pro Inc.
Education
University of Connecticut
Division
SK Light Modified
Car
Sign Pro #17
Home track
New London-Waterford Speedbowl
About
The story behind the work, and the car
Vinny leads marketing and content for Sign Pro Inc., a full-service sign manufacturing and installation company in Plantsville, Connecticut. His focus is telling the story behind Sign Pro’s work: the people, the process, and the finished signs that put local businesses on the map.
Away from the shop, he races. Vinny drives the Sign Pro #17 SK Light Modified at New London-Waterford Speedbowl, a car that carries the same name he promotes during the week.
Seven Sign Pro projects
See the work in motion
Work
The work, in motion
A look at the signs, installs, and stories Vinny captures for Sign Pro.
01 / 07
ESPN
ESPN’s illuminated monument sign, filmed from day into night.
Professional career
Marketing at Sign Pro Inc.
Vinny runs Sign Pro’s digital presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube, producing the photo and video content that shows the company’s work from the shop floor to the final install.
Photo & video
Capturing the work from fabrication on the shop floor to the finished install.
- Shop floor
- Installs
Paid social
Running Sign Pro’s paid social campaigns.
- Campaigns
Website content
Keeping the company’s website content current and accurate.
- signpro-usa.com
Brand messaging
Connecting Sign Pro’s 35+ years of craftsmanship to the customers who need it.
- 35+ years
- Craftsmanship
About the company
Founded in 1990, Sign Pro designs, fabricates, and installs custom signage, from illuminated channel letters and monument signs to vehicle graphics and large-scale architectural work, for businesses, municipalities, healthcare systems, and national brands across Connecticut and the Northeast.
Visit Sign Pro (opens in a new tab)
Education
University of Connecticut
Bachelor’s in Marketing
Vinny earned a Bachelor’s in Marketing from the University of Connecticut, then stepped into his role at Sign Pro, where he built the company’s content and social strategy from the ground up.
Racing
Behind the wheel of the #17
Vinny drives the Sign Pro #17 in the SK Light Modified division at New London-Waterford Speedbowl in Waterford, Connecticut.
Milestone
First career SK Light Modified win, in his rookie SK Light season at New London-Waterford Speedbowl.
Read the RaceDayCT report (opens in a new tab)
From karts to modifieds
Karting
Came up racing Senior Outlaw Karts at the Manafort Mini Mile at Stafford Speedway.
SK Light Modified
Moved into modified competition behind the wheel of the Sign Pro #17 at New London-Waterford Speedbowl.
First career win
Won for the first time on July 4, 2026, during his rookie SK Light season.
Where it connects
Same name. Two arenas.
During the week
The shop
On race night
The #17
Vinny tells Sign Pro’s story during the week. On race night, he carries the same name on the #17.
Media
Coverage & conversations
Personal
Modified Minute – Episode 11: “It’s an Italian Thing”
The Modified Minute episode featuring Vinny, available on YouTube.
Watch on YouTube (opens in a new tab)- PersonalLinkedIn
Vinny Rappoccio on LinkedIn
His professional profile and the most direct way to get in touch.
View LinkedIn profile (opens in a new tab) - PersonalRaceDayCT
First career SK Light Modified win
RaceDayCT’s coverage of Vinny’s first career victory at New London-Waterford Speedbowl.
Read the RaceDayCT article (opens in a new tab) - Company mentionHartford Business Journal
Sign Pro Inc. honoree listing
Hartford Business Journal’s listing for Sign Pro Inc., the company Vinny markets.
Open the Hartford Business Journal listing (opens in a new tab)
FAQ
Quick answers
Vincent “Vinny” Rappoccio is the Marketing Coordinator at Sign Pro Inc. in Plantsville, Connecticut, and the driver of the Sign Pro #17 SK Light Modified.